Arch MI

LinkedIn: https://www.linkedin.com/company/arch-u-s-mortgage-insurance/

Wednesday Jun 15, 2022

Season 4, Episode 6: What Realtors Really Want

Wednesday Jun 15, 2022

Episode 6: Knowing What Realtors Really Want!

Real estate has become a very competitive market. There are so many buyers and sellers looking to get the best deal that it can be difficult for lenders to break through the clutter and make the deal. That's where Realtor® relationships come in handy for lenders.

Realtors have been trained to be tactful, empathetic and thorough in their communication with clients — but they also need to market themselves. Listen to this episode hosted by Blaine Rada as he shares three key things Realtors really want from the lenders they work with.

Tune in!

During this episode, you will learn about:

[02:17] Today’s focus: What Realtors really want.

[04:05] #1. Realtors want value.

[05:12] Want to get motivated about the importance of value? Check Shark Tank.

[07:00] Ways you can improve the value you give to your Realtors.

[07:55] What is “competitive advantage?”

[10:13] The two things that Realtors want to trust you with.

[11:36] #2. Your expertise and excellence in service delivery.

[12:22] How to position yourself as a mortgage lending expert.

[14:19] #3. Can you help them grow their business?

[16:49] Realtor panel best practices.

[17:29] Book recommendation.

[18:59] What to expect in the final episode of this series.

[21:43] Episode wrap-up and calls to action.

Book Recommended:

“Ninja Selling: Subtle Skills. Big Results.” by Larry Kendall: https://www.amazon.com/gp/product/B01MTR49WK/

Notable Quotes

Whatever you are good at is your competitive advantage and the secret holy grail.
People pay you for the value you offer — the greater the value, the bigger the pay.
Many pathways make you ineffective. Be an expert in one thing.
Don’t sell yourself — instead, market solutions to problems.

Let’s Connect!

Blaine Rada

LinkedIn: https://www.linkedin.com/company/arch-u-s-mortgage-insurance/

Tuesday May 31, 2022

Season 4, Episode 5: Today’s Home Search and Mortgage Financing Survey

Tuesday May 31, 2022

About 40% of homebuyers will start their process online, and only 20% will start by contacting a Realtor®. Finding the right home is one of the most important and most challenging parts of the homebuying process. However, most buyers waste an incredible amount of time finding the right home online instead of having a Realtor do it. There’s no perfect home, but a Realtor will help buyers find the best home possible according to their indicated preference, price, time, geographical location and other logistical factors. Realtors are of great value.

Listen to this episode hosted by Blaine Rada as he shares home search and home purchase financing surveys from NAR homebuyer and seller reports to give you a clear perspective on the experiences home purchasers typically go through — so you can help them make the best decisions possible.

Tune in!

During this episode, you will learn about:

[00:31] Introduction to today’s show.

[00:40] Today's focus: Home search and financing purchase surveys.

[02:31] The process of searching for a home.

[03:11] The importance of Realtors in finding the right home.

[06:01] Narrowing down and working with one Realtor.

[08:43] Being a referral source and referring Realtors to a buyer.

[10:34] Financing a home purchase through a mortgage.

[11:18] First-time and repeat homebuyers’ typical down payments.

[13:53] The increasing appreciation of home value and the declining ability to save.

[14:46] Financial sacrifices first-time buyers make to buy a home.

[16:26] Purchasing a home as a good financial investment.

[17:49] Ending the show.

Notable

The most challenging part of financing a home is coming up with a down payment.
Accumulating money for the down payment is a significant barrier to homeownership.
People will do extraordinary things when necessary to become homeowners.
There’s a big difference between needs and wants.
Most buyers continue to see purchasing a home as a good investment.

Let’s Connect!

Blaine Rada

LinkedIn: https://www.linkedin.com/company/arch-u-s-mortgage-insurance/

Wednesday May 18, 2022

Season 4: Episode 4: Today’s Home Sellers

Wednesday May 18, 2022

Episode 4: Today’s Home Sellers Survey

Real estate transactions are more than just agreeing on a price and shaking hands. There are a lot of complex processes that happen, which is why homeowners need the expertise of a Realtor® to sell their properties. Besides putting properties on multiple listing services, there are many things selling agents do and they are a valuable resource for lenders. Understanding what is going on with home sellers and the Realtors that work with them can give you insights into how you can position yourself as a resource or an expert.

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Listen to this episode hosted by Blaine Rada as he shares more information on today's home sellers based on data from the NAR homebuyers and home sellers' annual report and his experience in real estate. Let's revive some Realtor relationships.

Tune in!

During this episode, you will learn about:

[00:31] Introduction to the episode.

[01:03] Today’s topic: Today’s home sellers survey.

[01:28] Listing agents and selling agents.

[03:26] Statistics on how home sellers find their Realtors.

[08:55] Realtors’ recommendations for future services.

[11:38] For sale by homeowners.

[17:45] Incentives offered by the sellers.

[19:33] Final thoughts: Opportunities on how to obtain additional business.

[20:00] Ending the show.

Notable Quotes

Cultivating relationships with Realtors can be very beneficial as most of their clients come through referrals.
If sellers’ expectations are met or even exceeded, the vast majority will recommend the Realtor and plan to use them in the future.
Sometimes sellers say positive things about their Realtors, but that does not automatically translate to additional business.
Realtors are not taught much on mortgage lending and they rely on you to be the expert.
As mortgage lenders, we should be teaching Realtors more than we do to help them be better at their job.

Let’s Connect!

ArchMI Podcast

LinkedIn: https://www.linkedin.com/company/arch-u-s-mortgage-insurance/

Thursday May 05, 2022

Season 4: Episode 3: Today’s Homebuyers

Thursday May 05, 2022

Episode 3: Today’s Homebuyers’ Survey

Over the last few years, homebuyer demographics have drastically changed. It’s important to know the overall homebuyers’ market profile to understand where there are opportunities. Homebuyers have more diverse preferences than ever before. They come in all shapes, sizes and with a variety of needs. This means that Realtors® must focus on understanding “psychographics” to find clients a home that suits their preferences and needs.

Listen to this episode hosted by Blaine Rada as he discusses the importance of statistics and shares his own real estate experience. Let's revive some Realtor relationships.

Tune in!

During this episode, you will learn about:

[00:31] Introduction to the episode.

[01:44] Today’s topic: Today’s homebuyers’ survey.

[21:31] Racial demographic of homebuyers.

[03:27] Statistics based on sexual and family orientation.

[05:16] Psychographic vs. demographic information.

[08:32] Blaine's experience buying a second home.

[10:43] Blaine’s experience with psychographics in selling homes, the importance of working with a top realtor in an area

[11:14] The statistics of people paying more than the asking price.

[13:13] The amount of time that people live in their homes.

[15:51] The down payment source for first-time and repeat homebuyers.

[18:14] Key nuggets to keep in mind.

[20:32] Ending the show.

Notable Quotes

The psychographic of a person is far more important and useful than their demographic.
We need to post information online that people can readily find and speak about the things that are important to them.
You can’t position yourself as the best resource for someone if you don’t know what is important to them.

Let’s Connect!

ArchMI Podcast

LinkedIn: https://www.linkedin.com/company/arch-u-s-mortgage-insurance/

Wednesday Apr 20, 2022

Season 4: Episode 2: The NAR Report: What it Means for the Housing Market

Wednesday Apr 20, 2022

The National Association of Realtors^® (NAR) is a trade organization created to support the interests of real estate professionals. This report is crucial for those planning to invest in real estate. The NAR report is based on Multiple Listing Service (MLS) data and covers all three housing types: single-family, condominiums and co-ops.

Listen to this episode hosted by Blaine Rada as he shares the changes in NAR statistics between 1981 and 2021. Some of the highlights in this episode are marital status and homebuying behaviors, first-time homebuyers and the obstacles they face, and how technology has affected home search and buying behaviors.

Tune in!

During this episode, you will learn about:

[01:40] The National Association of Realtors Report.
[01:58] What this report is about, and who is the target audience.
[03:08] Statistics of marital status and homebuying behaviors.
[05:30] Here’s a business opportunity for Realtors: the “single women” niche.
[08:13] Statistics on first-time homebuyers.
[10:20] Find a way of helping with down payments, and you’ll be in business.
[12:33] Statistics on the internet searching for homes.
[13:52] Why building Realtor relationships is key.
[16:46] Reasons why people buy or sell their homes.
[18:28] Key takeaways from this episode.
[19:55] Episode wrap-up and calls to action.

Notable Quotes:
● Understanding data puts you in a better place to spot opportunities.
● Understanding demographics positions you for success.
● Accumulating a down payment is the biggest obstacle for first-time homebuyers.

Let’s Connect!

ArchMI Podcast

LinkedIn: https://www.linkedin.com/company/arch-u-s-mortgage-insurance/

Facebook: https://www.facebook.com/ArchMortgageInsurance